To promote Starhub's online music store, we dive deep into the youths’ sub-cultures. By combining specific music genres and fashion genres through RFID technology.
This Father's Day, we bring ordinary joys most of us take for granted to those facing extraordinary circumstances. And celebrate the power of family through the simplest of family gestures: sharing a meal together on a special occasion.
This Father's Day, we bring ordinary joys most of us take for granted to those facing extraordinary circumstances. And celebrate the power of family through the simplest of family gestures: sharing a meal together on a special occasion.
We are proud to be StarHub, but even prouder to be Singaporean. What if we drop all labels and become one nation regardless of race, language, religion or brand colours. Happy 46th, Singapore!
StarHub launches Singapore’s first interactive commercial! Dubbed Love Tail, starring Sparky – Starhub much-loved mascot the Jack Russell.
Using StarHub’s newly launched free Hub It! app for iPhones and Androids, viewers will be able to – for the first time ever – explore the world within a commercial by interacting with the characters and the scenes on TV with their mobiles. This interactive adventure blurs the lines between viewers’ mobiles, TVs and computers, bringing the StarHub promise of seamless excitement to life.
If you have S$50,000 to win this Christmas. How else can you bag that prize?
To bring Penguin, the iconic brand that invented casual paperback reading, to the people, all over again, during World Book Day 2011. Mobile Alphabet Libraries. Because in a frenetic city like Singapore, people are always on the move, so instead of waiting for them to visit a bookstore, we brought books to them.
We custom-designed a typeface in which each letter can be cut out and slotted into another to form distinct alphabet furniture like chairs, tables and lamps. We took these creations across Singapore, giving people a unique reading experience. Created by the letters T, A, B, L, E, C, H, A, I, R, L, A, M, and P. This appealing concept is an ideal addition to any house. Whether to spruce up a corner, accessorise a dining table or liven up a study room, you can count on this visually distinctive table, chair and lamp to be a conversation starter, every time.
Each letter is made from sturdy plywood that’s coated with a black laminate in a matt finish. The slots and grooves are precision cut to ensure better safety and stability when the Alphabet furnitures are assembled. The letters come in a durable carton for easy storage and transportation. A detailed instruction guide on how to assemble the furniture will also be provided with every set.
DO THE UNREAL
Using real life unbelievable NBA plays, we inspire Asian children to love and play the sport.
A ‘Unreal’ court created based on a real life unreal move that requires more luck than skill, Nevertheless, it is still an impossible shot, we use this to spark interest among kids. To simply encorage and allowing them to dream of flying, to stand with giants and do the impossible.
NAV (short for navigation) is an initiative financial planning platform by DBS.
To launch NAV, we created an integrated campaign that focused on consumers’ needs and benefits.
The millennials as we know it will not, and probably not listen to any form of financial planning being told to them in a straight-lace manner. Hence, we executed the campaign in an irreverent yet refreshing manner by tapping into their current social trends and quirks.
Take
Your
Time.
Hello Hannah!
The Background- With 360 million cases, deafness is the most common form of disability worldwide. For The Singapore Association for the Deaf (SADEAF), providing adequately for the needs of beneficiaries is a constant challenge.
The Objective- Raise funds for SADEAF. The Problem- Most people take their hearing for granted.
The Insight- If you can hear, you probably wake up to the sound of an alarm clock. Hearing, by default, is the first thing you do every day. What if we could give back for being able to hear,the moment we hear for the first time each day?
https://www.youtube.com/watch?v=ovwULNJ4A_s
On the night of Friday, 13 November 2015, terrorists struck Paris in a series of coordinated attacks. They left 130 people dead, and more than 100 others critically wounded.
The attacks started at the Stade de France.
Last than a year later, on Friday, 10 June 2016, the UEFA European Football Championship kicked off at the very same stadium.
As a broadcaster of the Euro 2016 games, StarHub wanted to celebrate the power of football to bring people together – in spite of the differences that often threaten to tear them apart.
The key vehicle of the campaign was a powerfully simple digital film that used the shape of the football itself as a metaphor for not taking sides.
It was a moving testament to the courage of players who rise above their differences every day to come together for a common goal.
As well as a rallying cry to global citizens to follow the example set by those whom they revere as heroes.
The film was to have been shot on the grounds of the Stade de France itself, and voiced by French football legend Zinedine Zidane (himself a proudly cross-cultural French-Algerian Muslim).
